ACHIEVERS' CIRCLE OF EXCELLENCE
Every year, the highest achieving members of the Connection sales team earn a trip to paradise. In 2020, the achievers were slated to celebrate their hard work in beautiful Grand Cayman. The "Achievers' Trip" promotional materials are displayed in all of the company's facilities. The art direction given for these pieces was "vintage travel poster." The lead image, a bird's eye view of Seven Mile Beach and the resort where the winners stay, is completely custom vector. The supporting imagery repurposes this graphic in both horizontal and vertical formats, and utilizes designs that allow for a balance of clear messaging and typographic treatment.
While large scale graphics with unique templates and dimensional displays can present their own set of challenges, this change of pace from web advertisement design and corporate resources has been exhilarating. I love opportunities to design strategically for a specific environment. For example, these underwater graphics are designed for placement on large adjacent windows. I chose to illustrate an underwater scene to optimize the impact of the transparent material, keeping in mind that I would have a spot white backing layer for the opacity of the text and vibrancy of the foreground elements.
Three promotional poster designs in the "vintage travel poster" theme. These are displayed on the walls in multiple facilities to generate excitement for the trip.
This is a 6 panel series of back-illuminated promotional designs for the Achievers' Trip, featured in the cafeteria lobby at Corporate Headquarters.