AMAZON DSP ADS
It's always a challenge to fit multiple logos, icons, copy, and imagery into web ads. The brief called for clear category indication (Mosquito Repellent), "zone protection" benefit emphasis, and platform distinction (20FT Zone formula/Rechargeable Devices versus 15FT Zone formula/Fuel-powered Devices) for both products and their respective refills.
Key design choices: Minimalist CTA button that was clear and legible without making the designs even busier.
Background color cues for platform differentiation (dark for Rechargeable and light for Fuel-powered, across product and refills)